Headless E-commerce Built for Speed and Conversion

Why most online stores underperform

The majority of e-commerce stores are built on monolithic platforms (WooCommerce, PrestaShop, or a standard Shopify theme) where every page loads the entire system whether it needs to or not. The result is slow load times, limited design control, poor mobile experiences, and conversion rates that stay well below what the product deserves.

According to Google’s research on page speed and conversion, a one-second delay in mobile load time can reduce conversions by up to 20%. For an online store doing €50,000 per month, that one second could mean €10,000 lost every month.

We build headless e-commerce specifically to eliminate that gap. The commerce engine (Shopify or BigCommerce) handles inventory, orders, payments, and fulfillment. The frontend (built in Astro or Next.js) handles the experience. Each part does what it does best, and the customer gets a store that loads in under two seconds on any device.

What we build

Every e-commerce project starts from the commercial goal: what products are being sold, to whom, and through which channels. We do not install a theme and fill in the blanks. We architect a system that turns traffic into revenue.

Typical deliverables include:

• headless storefront with custom UX/UI design prototyped in Figma before development begins
• product catalog architecture, categories, variants, filters, and search optimized for the actual inventory structure
• checkout and payment flows through Stripe (including Checkout, Payment Links, and Connect for marketplaces), Easypay, MB WAY, and Multibanco
• product-level SEO with schema.org Product markup, rich snippets, and structured data that surfaces prices and availability directly in Google Shopping results
• performance optimization targeting 95+ on Google PageSpeed Insights across all product and category pages
• integration with shipping providers, inventory systems, and CRM tools
• analytics setup through Plausible or GA4 with enhanced e-commerce tracking and full GDPR consent mode

Why headless changes the economics

A traditional monolithic store forces every decision through a single system. Want a faster homepage? You need a lighter theme. Want better product pages? You need a plugin that fights with three others. Want to sell in a new market? You need a multi-store setup that doubles maintenance.

Headless separates these concerns. The commerce backend (Shopify or BigCommerce) handles the business logic that it was built for: inventory, orders, tax, shipping. The custom frontend handles the brand experience: speed, design, product storytelling, and conversion optimization. Changes to one side do not break the other.

This means the store can evolve (new markets, new languages, new product lines) without rebuilding the foundation. It also means the frontend can be optimized for SEO independently, which is critical for stores that depend on organic product discovery.

Legacy migration without losing rankings

Many businesses are stuck on WooCommerce, PrestaShop, or Magento installations that have become slow, insecure, or difficult to maintain. Migrating feels risky because the store has accumulated years of SEO value, indexed product pages, backlinks, and domain authority.

We handle migrations with full URL mapping and 301 redirect strategies that preserve search rankings. Products, categories, customers, and order history move to the new architecture cleanly. The result is a faster, more maintainable store that keeps the SEO value the business has already earned.

How x078 supports e-commerce operations

E-commerce never stops. Orders arrive at night, inventory changes hourly, promotions rotate weekly, and payment providers update their APIs quarterly. x078 provides the operational layer that keeps the store running smoothly: deployment pipelines, managed hosting on infrastructure like Hetzner or Vercel, automated backups, SSL management, and ongoing maintenance to handle dependency updates and security patches.

For stores that need smarter automation (abandoned cart recovery, dynamic pricing, personalized recommendations) we can extend the system with AI integrations that work alongside the commerce engine.

Who this is for

Headless e-commerce is the right fit for product brands selling direct-to-consumer, specialty retailers with complex catalogs, businesses expanding into new markets or languages, companies migrating from slow legacy platforms, and any store where speed and conversion rate directly impact revenue.

Pricing

E-commerce projects start from €15,000 for a headless storefront with up to 500 products, payment integration (Stripe, MB WAY, Multibanco), order management, and 30 days of post-launch support. Projects with custom checkout flows, marketplace integrations, or ERP sync are scoped individually.

For businesses that also need branding, combining the e-commerce build with our branding service (from €7,000) in the same project ensures the visual system is production-ready from day one.

Managed hosting for e-commerce starts from €150/month (Engine plan) and includes SSL, backups, CDN, and performance monitoring.

Ready to sell online properly?

Contact us and tell us about your products, your market, and your current setup. We will map the most direct path to a store that converts.