Rebranding

Rebranding

A brand is not static. The business you started is probably not the same business you run today. Your clients changed, your offer evolved, your market shifted, and your identity needs to reflect where you are now, not where you started.

Rebranding is not about changing everything. It’s about making your brand accurately represent the business you’ve become.

When Rebranding Makes Sense

Your brand no longer reflects your quality. You’ve grown into a premium offering, but your visual identity still looks like the early days, amateur, inconsistent, cheap.

You’re entering a new market. Expanding internationally, targeting a different audience segment or moving upmarket requires a brand that communicates the right things to the right people.

You’ve merged or restructured. Two companies becoming one, or a pivot that fundamentally changes what you do.

Your brand is being confused with competitors. If people mix you up with others in your space, differentiation starts with identity.

You’re ready for the next chapter. Sometimes it’s simply time. The brand did its job. Now you want something that excites you again.

What Rebranding Includes

A full rebranding project with us covers:

Strategic phase

• Brand audit, what’s working, what isn’t
• Competitor analysis, what space you want to own
• Positioning workshop, who you are and who you’re for

Design phase

• New logo concepts (3–5 directions)
• Colour palette and typography
• Visual identity system

Documentation phase

• Complete brand guidelines
• All file formats and variants
• Usage rules for every context

Optional transition support

• Updated website
• Social media profile updates
• Email signature and document templates

What We Don’t Do

We don’t change brands for the sake of change. If your brand is fundamentally sound, we’ll tell you. Sometimes a refresh (updating colours, refining the logo, improving consistency) achieves more than a full rebrand at a fraction of the cost.

We’ll be honest about what you actually need. If a full identity makes sense, our Branding service covers that. If you need the website updated too, see Presence or Launch.

Pricing

Rebranding projects start from €5,500. This includes a brand audit of your existing identity, a strategy workshop, new logo design, updated colour and typography system, and a revised brand book in Figma. The scope grows with the number of brand touchpoints that need to be migrated (website, stationery, signage, etc.).

For businesses also updating their website at the same time, combining rebranding with a Presence or Platform project in a single engagement gives you the cleanest result.

Ready to leave the old brand behind?

If your brand no longer matches where your business is going, get in touch. We will tell you what a realistic rebrand looks like for your size and sector.