Local SEO

Local SEO

Local SEO is the practice of making your business visible when people search for what you offer in a specific location. “Dentist in Lisbon”. “plumber near me”. “accountant in Dubai”. these are local searches, and they’re made by people who are ready to buy.

If your business serves clients in a specific city, region or area, local SEO is one of the highest-return investments you can make.

What Local SEO Includes

Google Business Profile Your Google Business Profile is the most visible element of local SEO. It’s what appears in Google Maps, in the local pack (the box of 3 businesses that appears above regular search results), and increasingly in AI search answers.

We set up, verify and optimise your profile: categories, description, photos, services, opening hours, and the ongoing signals that influence ranking.

Local Schema Markup We implement structured data on your website that tells search engines explicitly: this is a local business, this is its address, these are its opening hours, this is its service area. This markup is also how AI systems extract business information.

Citation Building Citations are mentions of your business name, address and phone number on other websites: directories, local portals, industry databases. Consistent, accurate citations across 30+ platforms significantly improve local authority.

Local Content We create or optimise pages on your website targeting location-specific searches. If you serve multiple cities or neighbourhoods, each gets its own optimised page. This pairs naturally with our content marketing and Presence website services.

Who This Is For

Local SEO is most impactful for:

• Trades and services (plumbers, electricians, cleaners, builders)
• Health and wellness (dentists, physiotherapists, therapists, gyms)
• Hospitality (restaurants, hotels, cafes, bars)
• Professional services (lawyers, accountants, estate agents)
• Retail with physical locations

If your clients are within 50km of your business, local SEO is relevant. If you serve a city, a region or a country with physical locations, local SEO is essential.

The Local Pack: Why It Matters

The “local pack” (the map with 3 businesses that appears at the top of local search results) captures a disproportionate share of clicks. Studies consistently show that businesses in the top 3 local pack positions receive 70%+ of the clicks for that search.

Appearing in this pack requires consistent signals across your Google Business Profile, your website and your citation profile. We build and maintain those signals.

Setup includes Google Business Profile optimisation, Schema markup implementation and citation building across 30+ platforms. Get in touch to discuss what makes sense for your business.

Local SEO Tools & Infrastructure

We use industry-standard tools to build and monitor local search visibility:

• Google Ecosystem: Google Business Profile, Google Search Console, and Google Maps management.
• Structured Data: Schema.org LocalBusiness markup for accurate machine-readable business information.
• Citation Platforms: Consistent NAP (Name, Address, Phone) across 30+ high-authority directories.
• Analytics: Performance tracked via Plausible or GA4 with local search reporting.

Pricing

Local SEO setup starts from €700. This covers Google Business Profile optimisation, Schema.org LocalBusiness markup, NAP citation building across 30+ directories, and a technical audit of the website’s local SEO structure. Ongoing monthly management is available as a retainer from €200/month.

For businesses that also want content targeting local keywords (location pages, local service articles), our SEO content plan (from €350/month) compounds local authority over time.

For businesses without a website, local SEO is typically delivered alongside a Presence site so both are optimised together from day one.

Ready to start appearing in local search?

If people are searching for your type of business in your city and you are not appearing, contact us. We will show you where the gaps are.